A website's audience is a key issue to resolve

is it for your students, 
your staff , and prospective staff,
your parents, and prospective parents,
for other schools 
or for all of these ?

Handling different audiences in one place has its problems - and you need to consider this carefully in your content and navigational structure. A lay audience ( e.g. parents ) will use different terminology to a professional one. So be careful to explain your jargon and use Plain English at all times. 

With more sophisticated collaborative sites and Learning Platforms in the future there may be log-in areas for different types of users.
See the Kent Learning Zone and Learning Platforms

see  our other pages:

CONTENT     What do you want to say on it ?

RESOURCES  Where you can find the materials to help you plan and execute a web site ?

 Here is our schoolwebsites.pdf  to begin a discussion

The Communication and Information Governance Team provide communication advice to the CFE Directorate on a range of both electronic and conventional communication media and channels.
See our A-Z pages  

You can contact us on communicationcfe@kent.gov.uk